![]() ![]() In addition to his podcast subscribers and YouTube viewers, Rogan has 9.4 million followers on Instagram, 2.4 million likes on his Facebook fan page, and six million followers on Twitter, so he’s definitely a cultural force. Spotify is clearly betting that Joe Rogan’s fans love him enough to follow him to Spotify, and then produce a halo effect on other podcasts on Spotify, which it can then use to sell memberships and ads. Once people have a favorite podcasting platform, they tend to listen to all their podcasts via that one app. In addition, Spotify has been acquiring podcasting talent and technology for years, including sports site The Ringer. John Koetsierīut that’s on a much more limited scale than the Joe Rogan Experience, of course, and Spotify says that Joe Rogan’s podcast is the most-searched podcast on the platform. Listening market share between different podcasting platforms for the TechFirst podcast. ![]()
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